Milena is a leading expert in human behavior and traveler psychology. She uses knowledge about how people make decisions and take action to power improvements in market success and sustainability performance in the tourism sector. She and her team at BehaviorSMART help leisure enterprises and destination authorities understand and drive smart behavior change.
Milena is a frequent speaker at global and regional tourism industry events on topics such as human psychology and sustainability, new travel behaviors, behavior-smart innovations and others. She is the author of the first book that explores the potential of applying knowledge from behavioral sciences to strategic issues in the travel industry.
