{"id":7873,"date":"2024-11-14T15:06:56","date_gmt":"2024-11-14T13:06:56","guid":{"rendered":"https:\/\/2024.bto.travel\/programma\/dmo-transformation\/"},"modified":"2025-04-01T10:46:34","modified_gmt":"2025-04-01T08:46:34","slug":"dmo-transformation","status":"publish","type":"eventi","link":"https:\/\/2024.bto.travel\/en\/programma\/dmo-transformation\/","title":{"rendered":"DMO Transformation: From Marketing to the Management of Sustainable Development"},"content":{"rendered":"\n<p>DMOs are undergoing a transformation from marketing organisations to management organisations, from attractors of flows to promoters of quality of life, from an orientation towards growth tout court to an orientation towards sustainable development.<\/p>\n\n\n\n<p>Research, through a survey of Italian regional and sub-regional DMOs, illustrates the level of maturity of DMOs in the development of sustainable tourism strategies based on international standards.<\/p>\n\n\n\n<p>The results are discussed with DMOs that are facing this transformation and with an international reference body in accompanying territories towards sustainability.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"BTO2024 | DMO transformation: dal marketing alla gestione dello sviluppo sostenibile\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/7Dw3HRb-waw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>DMOs are undergoing a transformation from marketing organisations to management organisations, from attractors of flows to promoters of quality of life, from an orientation towards growth tout court to an orientation towards sustainable development. Research, through a survey of Italian regional and sub-regional DMOs, illustrates the level of maturity of DMOs in the development of &hellip; <a href=\"https:\/\/2024.bto.travel\/en\/programma\/dmo-transformation\/\">Continued<\/a><\/p>\n","protected":false},"featured_media":0,"template":"","program_day":[73],"hall":[61],"orario":[],"tematiche":[57],"tipologie":[55],"class_list":["post-7873","eventi","type-eventi","status-publish","hentry","program_day-27-november","hall-hall-6","tematiche-destination-en","tipologie-panel-en"],"acf":{"featured_event":false,"lingua_evento":"en_it","bidir_speaker_event":[8081,8083,8084,8085,8086],"sottotitolo_evento":"","datetime_inizio":"2024-11-27 16:00:00","datetime_fine":"2024-11-27 16:50:00"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DMO Transformation: From Marketing to the Management of Sustainable Development - BTO2024 | Be Travel Onlife<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2024.bto.travel\/en\/programma\/dmo-transformation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DMO Transformation: From Marketing to the Management of Sustainable Development - BTO2024 | Be Travel Onlife\" \/>\n<meta property=\"og:description\" content=\"DMOs are undergoing a transformation from marketing organisations to management organisations, from attractors of flows to promoters of quality of life, from an orientation towards growth tout court to an orientation towards sustainable development. 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