{"id":7836,"date":"2024-10-24T15:01:40","date_gmt":"2024-10-24T13:01:40","guid":{"rendered":"https:\/\/2024.bto.travel\/programma\/content-strategy\/"},"modified":"2025-04-01T09:46:57","modified_gmt":"2025-04-01T07:46:57","slug":"content-strategy","status":"publish","type":"eventi","link":"https:\/\/2024.bto.travel\/en\/programma\/content-strategy\/","title":{"rendered":"Content Strategy, un framework per essere importanti"},"content":{"rendered":"\n<p>Come si costruisce una strategia che mette al centro contenuti che vogliono essere importanti per le persone con cui entreranno in contatto?<\/p>\n\n\n\n<p>In che modo possiamo combinare le intelligenze artificiali generative con quelle emotive umane? <\/p>\n\n\n\n<p>Questa cassetta degli attrezzi si pone come obiettivo quello di tracciare un framework pratico di riferimento come guida per dare rilevanza al nostro comunicare e trovare un equilibrio che possa soddisfare tutti gli attori coinvolti.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"BTO2024 | Content Strategy, un framework per essere importanti\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/FjGU8Yhl-HA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Come si costruisce una strategia che mette al centro contenuti che vogliono essere importanti per le persone con cui entreranno in contatto? In che modo possiamo combinare le intelligenze artificiali generative con quelle emotive umane? Questa cassetta degli attrezzi si pone come obiettivo quello di tracciare un framework pratico di riferimento come guida per dare &hellip; <a href=\"https:\/\/2024.bto.travel\/en\/programma\/content-strategy\/\">Continued<\/a><\/p>\n","protected":false},"featured_media":0,"template":"","program_day":[73],"hall":[53],"orario":[],"tematiche":[54],"tipologie":[64],"class_list":["post-7836","eventi","type-eventi","status-publish","hentry","program_day-27-november","hall-hall-5","tematiche-digital-strategy-innovation-en","tipologie-cassetta-degli-attrezzi-en"],"acf":{"featured_event":false,"lingua_evento":"it","bidir_speaker_event":"","sottotitolo_evento":"","datetime_inizio":"2024-11-27 17:00:00","datetime_fine":"2024-11-27 17:50:00"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Content Strategy, un framework per essere importanti - BTO2024 | Be Travel Onlife<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2024.bto.travel\/en\/programma\/content-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Strategy, un framework per essere importanti - BTO2024 | Be Travel Onlife\" \/>\n<meta property=\"og:description\" content=\"Come si costruisce una strategia che mette al centro contenuti che vogliono essere importanti per le persone con cui entreranno in contatto? 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