{"id":7814,"date":"2024-10-23T14:35:42","date_gmt":"2024-10-23T12:35:42","guid":{"rendered":"https:\/\/2024.bto.travel\/programma\/aromi-di-italia-idea-innovativa\/"},"modified":"2025-04-01T09:38:10","modified_gmt":"2025-04-01T07:38:10","slug":"aromi-di-italia-idea-innovativa","status":"publish","type":"eventi","link":"https:\/\/2024.bto.travel\/en\/programma\/aromi-di-italia-idea-innovativa\/","title":{"rendered":"Promuovere prodotti, cucine regionali e turismo: &#8220;Aromi d\u2019Italia&#8221;, un&#8217;idea innovativa"},"content":{"rendered":"\n<p>L&#8217;Italia ha un patrimonio inestimabile di eccellenze enogastronomiche; ci viene riconosciuto ma possiamo ancora migliorarne la promozione. Parole chiave, ovviamente, rimangono qualit\u00e0 e identit\u00e0 ma oggi pi\u00f9 che mai servono anche creativit\u00e0 e innovazione.<\/p>\n\n\n\n<p>Un esempio \u00e8 &#8220;Aromi d&#8217;Italia&#8221;, un progetto di Ministero del Turismo e Regione Toscana con Toscana Promozione, un viaggio sulle tracce dei profumi delle cucine regionali per codificarne gli aromi. Un Grand Tour profumato alla ricerca delle emozioni olfattive per costruire un modello nuovo di narrazione delle fragranze tipiche delle regioni italiane.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"BTO2024 | Promuovere prodotti, cucine regionali e turismo: \u201cAromi d\u2019Italia\u201d, un\u2019idea innovativa\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/alL18fTsUWI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>L&#8217;Italia ha un patrimonio inestimabile di eccellenze enogastronomiche; ci viene riconosciuto ma possiamo ancora migliorarne la promozione. Parole chiave, ovviamente, rimangono qualit\u00e0 e identit\u00e0 ma oggi pi\u00f9 che mai servono anche creativit\u00e0 e innovazione. Un esempio \u00e8 &#8220;Aromi d&#8217;Italia&#8221;, un progetto di Ministero del Turismo e Regione Toscana con Toscana Promozione, un viaggio sulle tracce &hellip; <a href=\"https:\/\/2024.bto.travel\/en\/programma\/aromi-di-italia-idea-innovativa\/\">Continued<\/a><\/p>\n","protected":false},"featured_media":0,"template":"","program_day":[74],"hall":[63],"orario":[],"tematiche":[60],"tipologie":[55],"class_list":["post-7814","eventi","type-eventi","status-publish","hentry","program_day-28-november","hall-hall-4","tematiche-food-wine-tourism-en","tipologie-panel-en"],"acf":{"featured_event":false,"lingua_evento":"it","bidir_speaker_event":"","sottotitolo_evento":"","datetime_inizio":"2024-11-28 14:00:00","datetime_fine":"2024-11-28 14:50:00"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Promuovere prodotti, cucine regionali e turismo: &quot;Aromi d\u2019Italia&quot;, un&#039;idea innovativa - BTO2024 | Be Travel Onlife<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2024.bto.travel\/en\/programma\/aromi-di-italia-idea-innovativa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Promuovere prodotti, cucine regionali e turismo: &quot;Aromi d\u2019Italia&quot;, un&#039;idea innovativa - BTO2024 | Be Travel Onlife\" \/>\n<meta property=\"og:description\" content=\"L&#8217;Italia ha un patrimonio inestimabile di eccellenze enogastronomiche; ci viene riconosciuto ma possiamo ancora migliorarne la promozione. 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