{"id":7522,"date":"2024-10-23T14:26:09","date_gmt":"2024-10-23T12:26:09","guid":{"rendered":"https:\/\/2024.bto.travel\/programma\/equilibrio-pricing-tra-logica-umana-e-potenza-ai\/"},"modified":"2025-04-01T10:00:52","modified_gmt":"2025-04-01T08:00:52","slug":"the-pricing-balance","status":"publish","type":"eventi","link":"https:\/\/2024.bto.travel\/en\/programma\/the-pricing-balance\/","title":{"rendered":"The Pricing Balance: Between Human Logic and the Power of AI"},"content":{"rendered":"\n

In this panel, we will discover how artificial intelligence (AI) is revolutionising Revenue Management (RM), radically transforming working methods, strategies, and operational decisions.<\/p>\n\n\n\n

Experts will show how AI is becoming the engine of change in the sector and what skills are essential in maintaining a balance in the collaboration between humans and technology. <\/p>\n\n\n\n

We will start with a dynamic overview of the potential of AI applied to RM, and then delve more deeply into the strategic and operational choices that companies are adopting in the integration between man and machine.<\/p>\n\n\n\n

We\u2019ll also look at the skills that staff need to acquire to keep up with the evolving scenario: who\u2019s responsible for training these people, and how can it be done most effectively? We\u2019ll also explore how predictive AI responded to a period of anomalous data, and what role human decisions played in this context.<\/p>\n\n\n\n

Finally, we will look to the future, discussing the innovations that await us and what Revenue Managers expect from emerging technologies.<\/p>\n\n\n\n

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