{"version":"1.0","provider_name":"BTO2024 | Be Travel Onlife","provider_url":"https:\/\/2024.bto.travel\/en\/","author_name":"buytourismonline","author_url":"https:\/\/2024.bto.travel\/en\/author\/buytourismonline\/","title":"DMO Transformation: From Marketing to the Management of Sustainable Development - BTO2024 | Be Travel Onlife","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"LHPvI2gk8i\"><a href=\"https:\/\/2024.bto.travel\/en\/programma\/dmo-transformation\/\">DMO Transformation: From Marketing to the Management of Sustainable Development<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/2024.bto.travel\/en\/programma\/dmo-transformation\/embed\/#?secret=LHPvI2gk8i\" width=\"600\" height=\"338\" title=\"&#8220;DMO Transformation: From Marketing to the Management of Sustainable Development&#8221; &#8212; BTO2024 | Be Travel Onlife\" data-secret=\"LHPvI2gk8i\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n<\/script>\n","description":"DMOs are undergoing a transformation from marketing organisations to management organisations, from attractors of flows to promoters of quality of life, from an orientation towards growth tout court to an orientation towards sustainable development. Research, through a survey of Italian regional and sub-regional DMOs, illustrates the level of maturity of DMOs in the development of &hellip; Continued"}