Mirko Lalli has always been involved in innovation, technology, communication and marketing.
He is the founder and CEO of The Data Appeal Company SpA (formerly Travel Appeal), bought in 2022 by Almawave Spa, a company listed on the Euronext Growth Milan market of the Italian Stock Exchange.
The company’s goal is to simplify the use and understanding of data, with the help of Artificial Intelligence, to help tourism companies and Destinations make effective and informed decisions and accelerate progress towards a more sustainable and inclusive world.
