Innovation and Challenges of the sector
Coordinated by Nicola Zoppi, the Hospitality sector introduces new solutions and an innovative toolbox for the integration of artificial intelligence.
AI applications are widely used, especially in Revenue Management, with a particular focus on dynamic pricing. A triple interview will feature representatives from leading AI-based revenue management tools, including BeonX, Duetto, and Ideas, to study their distinctive strategies and approaches in depth. In parallel, Artificial Intelligence models and human strategies will be examined and compared alongside business intelligence tools, offering an overall view of the different methodologies adopted.
The discussion panels, which will host representatives from Booking.com, Google Travel and Airbnb, will explore the impact of technology on distribution models.
On the marketing front, recent developments aimed at improving the efficiency and personalisation of marketing campaigns will be presented, while a specific area will be devoted to ChatGPT and its emerging role in managing reservations and guest messaging.
Another key theme will be the growing reliance on startups specialising in automated review responses and customer care chatbots, which are consolidating their reliability within the sector. In addition, the application of AI technologies in different types of hospitality will be explored, with a special focus on hybrid hospitality.
There will also be an analysis of the barriers and challenges to adopting these technologies, including the lack of qualified human resources. In a debate moderated by Francesco Tapinassi, Federalberghi, Confindustria Hotel and Confesercenti will discuss these critical issues.
Hotel chains are also widely represented, with established names such as Four Seasons, Starhotels, Voihotels and emerging medium-sized groups.
The Data Appeal will also bring success stories from foreign cases, illustrating excellent examples of AI adoption in international accommodation facilities.
This is just a brief summary of a very rich programme of guests.
We look forward to seeing you in Florence on 27 and 28 November 2024.
