Towards BTO 2025: November 11–12, 2025 • Stazione Leopolda, Florence
BTO 2024 – Balance:
relive the events
of the latest edition
Institutional partners
Last news
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Destination for All: A Contribution by Carmen Bizzarri
The Panel “Destination for All: Accessibility, Inclusion and Digital Innovation to Make Travel Open and Welcoming for All” has the ambitious goal of connecting the various European destination…
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The 2024 BTO Programme: Topic Destination
Exploring the Future of Sustainable and Human Tourism. Curated by Emma Taveri, the Destination section presents success stories and key-note speakers to reflect on current trends…
Main Partner
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The 2024 BTO Programme: Topic Hospitality
Innovation and Challenges of the sector. Coordinated by Nicola Zoppi, the Hospitality sector introduces new solutions and an innovative toolbox for the integration of artificial intelligence.
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Using AI safely and compliantly. Interview with Angela Lo Giudice
In view of her speech in Florence, we asked her for some previews on current and rapidly evolving topics, such as corporate compliance in the use of artificial intelligence tools.
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The future of e-mail marketing: interview with Alessandra Farabegoli
We asked her for a preview of her speech at BTO, on how she sees the evolution of e-mail marketing in the coming years, considering the growing impact of AI.
